My goal in this interview was to learn in just 7 questions about recent developments in spontacts.com from its managing director at Jochen Schweizer mydays Group – Dennis Ulamec.
5.2.2020, Marek Mrázik
How many people at Jochen Schweizer mydays Group dedicate their time to Spontacts and what are their main roles?
We have built up a real cross-functional team with around 20 employees. All work customer-centric and in agile iterations with a focus on product development, community/support and marketing/sales. In addition, the Jochen Schweizer mydays Group supports with other organizational services such as human relations and finance. Being part of this experience group feels like an unfair advantage.
I was wondering if the acquisition reached its goals. What role plays Spontacts in Jochen Schweizer Mydays Group portfolio?
The main goal of our experience group is to enrich people’s lives with different kinds of experiences and services as much as possible. While Jochen Schweizer provides adrenaline-charged adventures and short trips full of action such as skydiving, driving a racing car or flying a helicopter, the Spontacts leisure community is the perfect complement to the customers’ leisure time around the clock. You’ll find new activities every day and meet like-minded people wherever you are. Whether playing soccer in the English Garden in Munich, jogging in Central Park in New York, hiking in the Alps, going to the movies, having a pizza, learning a language – no matter what, when, where or with whom: Spontacts will have an answer to all these questions. And it is all free!
The founders of Spontacts wanted to conquer the world with it. What is the current Spontacts` mission?
The mission is the same, but conditions have changed. Ten years later Spontacts meets the current and upcoming Zeitgeist: The use of the Internet and smartphones is ubiquitous, digitalization and digital transformation have become part of our lives, and the desire to make the most of our lives has a profound impact on our behavior.
What opportunities and challenges you see and how do you react to them?
We are dealing with real people and real activities in real life – the good thing is that nobody else in the world concentrates on it. The big challenge remains to convince people to become “active”. But we have a unique product, learned a lot, a very good concept and a phenomenal team. All this helps to activate people city by city.
Florian mentioned in our interview, one of the difficulties they were facing was the activity of the users. The typical user moves to the city and enters Spontacts for networking. Once he/she has acquired new friends, is not active on the platform anymore. Is it still true? Which other user pattern do you observe?
Well, user behavior and user needs are very complex. At the moment, there is not a single product that allows users to manage all aspects of their individual leisure activity time. This means that users inevitably have to use several services. We at Spontacts have set ourselves the goal of developing a product that meets all current and future requirements and at the same time offers users exceptional added value. Only then can and do our users use Spontacts around the clock. Until then, we have to accept that users switch to other platforms for certain services. However, we are very happy to see groups like “Spontacts Bowling Group”, “Spontacts Run Participants” or “Spontacts Party People” on WhatsApp or Facebook. It shows how loyal the Spontacts community is and that the idea continues beyond our technical boundaries. But as I said, we are already on our way to expanding our digital 360° leisure service step by step.
Florian also discussed that the platform needs to have a minimal critical mass of users. How many users has Spontacts now, and how many of them are active? Did you find a way to make it more attractive to them and keep them with you?
Nearly 1 million users have already registered with Spontacts and over 100,000 users are already active every month. And although we are growing fast, we can maintain a stickiness rate of +30%. But yes, it’s all about reaching a critical mass of users. In addition, you need to provide a critical mass of activities – both at the same time. We’ve learned a lot in the past, and now we know that once we’ve achieved the targeted metrics, organic growth will do the rest. That’s pretty cool!
What are your future plans with Spontacts? If you plan to grow, what geographical locations are you looking for?
We are going to spread the idea of Spontacts worldwide. But before we focus on expansion, we want to provide more relevant features that help people spend their free time much better than before. As soon as we make good progress here, we will conquer city after city. Within Europe and beyond. Who knows, perhaps 2020 will be our year? Register now, be part of our movement and stay tuned!